About – The Story Code

A Proven Technique

By harnessing the same narrative engines that have kept audiences captivated for centuries, we help you transform any pitch or presentation into a story YOUR AUDIENCE – whether that’s one key investor or 1,000 members of your sales team – WILL LEAN INTO AND REMEMBER.

Why? Because these narrative techniques have been moving audiences for literally 2,000 years – yet they are almost never applied in the business world…because entertainment and business have long been seen as separate universes.

Proven - and Road Tested

But when it comes to an audience – any audience – any size – nothing could be further from the truth.

Think of it this way, all corporate communications, training and events companies claim to “tell your story.”

But is that what they’re REALLY doing?

Because practically, that they do is to take your carefully honed brand message and create colorful metaphors to “make it engaging” (as if it needed this) and then repeating those metaphors over and over again.

And a lot of money gets spent on this in the business world. Videos, Experiential: thousands and even millions of dollars spent on screens, build outs, performance, etc.

But while these techniques can seem effective, they won’t actually create the kind of true mental and emotional engagement that drives sales, investment, or employee buy in.

BECAUSE METAPHORS AND SCREENS DON’T CREATE ROI – ENGAGEMENT AND RETENTION DOES.

It's Not Just the Spectacle

Why do we talk about movies when we talk about the STORY CODE? Because the secret to their success is not what you think.

Sure, there’s an allure to going to a movie theater – or watching a show on a big screen TV. But plenty of big budget, star-studded films, and television shows fail, while smaller projects succeed.

Because it turns out that what drives success with an audience isn’t the stars or the action or even the special effects – it’s the narrative approach.

Because the audience-based entertainment that SUCCEEDS, does so because of the right NARRATIVE STRUCTURE.

The movies that work, work because of THE STORY CODE.

Because their narrative works WITH the brain – not against it.

And thats why…

We Help You Tell Your Story the Way the Brain Wants it.

When you tell a story the right way, the brain has no choice but to follow. It releases powerful neurochemicals—like dopamine, oxytocin, and endorphins—that heighten focus, build trust, and lock in memory.

This isn’t speculation—decades of research confirm it, giving rise to an entire field known as neurocinematics. And because our STORY CODE system builds narratives the same way the human brain naturally does, your audience doesn’t just hear your message—they experience it, emotionally and chemically.

Transform Your Communications Today

That’s why we can apply THE STORY CODE to any communication modalithy; pitch, video, speech, or live event—transforming it into an experience that commands attention, drives action, and sparks the kind of excitement investors and customers can’t ignore.

Are you ready to take your startup to the next level? Our expert team is here to provide tailored guidance on funding, business planning, and impactful storytelling. Let’s work together to turn your vision into reality. Schedule your consultation now and start paving the way to your success.

Meet Our Experts

Chris Boal has worked as a Writer/Creative Director since 1998, and has crafted strategy, speeches, presentations, sales meetings, interactive media, corporate & training videos and communications plans for a panoply of Fortune 500 and 100 clients in pharma, financial, automotive and consumer space.

Since 2011, Chris has worked extensively in the film and television industry, penning scripts for HBO, CBS Studios, Starz, SONY, Warner Brothers, New Line, Universal, Paramount, Apple, and others. Recent projects include the pilot “Centurions,” based on the international best-selling series, for Village Roadshow, “Echo 3,” Apple TV (Co-Exec Producer), as well as “The Prophet” with Alex Dinelaris (“Birdman”).

Chris is an internationally produced playwright. New York Off- Broadway productions include Pimm’s Mission, Order (Dir. Austin Pendleton), Crazy for the Dog, 23 Knives and Jonathan’s Blaze. His show “The Continuing Adventures of Dick Danger” was a cult hit in NYC running for 50 consecutive episodes over three years. Other plays by Boal have been produced in the U.S., Scotland and France. He is a member of the Lehman Engle BMI Musical Theater Workshop Advance

Dr. Harry Kloor brings over 30 years of Hollywood storytelling experience—shaping series like Star Trek: Voyager and Godzilla and producing films with stars such as Chris Pine and Samuel L. Jackson—together with decades at the forefront of technology. The only person in history to earn two PhDs simultaneously (in Physics and Chemistry), he has spent his career advancing robotics, AI, and biotech, while collaborating with Peter Diamandis on XPRIZE and Singularity University. Kloor has advised the U.S. Senate, worked with NASA and the European Space Agency, and made an award-winning film to promote the Cassini–Huygens mission. He also holds numerous patents, has published scientific papers, and has served on the board of the Society for Brain Mapping & Therapeutics for over 16 years—work that uniquely equips him to bridge breakthroughs in AI, neuroscience, and narrative. Today, as CEO of Beyond Imagination, he leads the creation of advanced humanoid robots while bringing his unparalleled blend of science and Hollywood storytelling to ventures like The Story Code.